Industrial design (ID) is a critical aspect of product development that often goes unnoticed. However, its impact on the final product is immense. Simply put, ID is the process of designing and developing products that are not only functional but also aesthetically pleasing and user-friendly. In this post, we will discuss why this design practice is an essential part of product development.
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Firstly, by definition ID is “the art or process of designing manufactured products”. It considers not only the technical aspects of a product but also the user's needs, emotions, and desires. It has the power to make products more playful, approachable, disruptive or harmonious. Businesses can incorporate ID to create products that not only possess excellent performance but also look great and feel intuitive to use.
Secondly, industrial design plays a crucial role in branding and marketing. A well-designed product can help businesses stand out in a crowded market, differentiate themselves from their competitors, and enhance their brand image. When a product is visually appealing and easy to use, customers are more likely to remember it, recommend it to others, and become loyal to the brand.
Thirdly, ID can save businesses time and money. By integrating industrial design into the product development process, businesses can identify and solve design problems before they become expensive mistakes. A well-planned product can also reduce production costs by optimising the manufacturing process and minimising material waste. An example of this is utilising prototyping to test and assess a product before it is produced to check for any problems or any improvements that can be made.
Finally, industrial design is necessary for sustainability. A considered product life cycle can be environmentally friendly by reducing waste, using fewer resources, and lasting longer. Businesses that prioritise ID can create products that not only meet the needs of their customers but also contribute to a more sustainable future.
In conclusion, industrial design (ID) is crucial throughout the product development process. It embraces many aspects of a product such as usability, look & feel, manufacturability and end-of-life. By incorporating ID into the product development process, businesses can create products that are not only useful but also economical, commercially viable and eco-friendly.
Related topics: Read DesignRush's article about conceptual design, its meaning, uses, & processes. Read more here.