GATE 01.
fOUNDATION & fEASIBILITY.
"Does this product make sense
to take forward?"
We explore the core use case, product logic, risks and basic manufacturing
considerations to determine whether the concept is worth pursuing further.
GATE 02.
Concept direction.
"Do we have a clear and defensible
design direction?"
Key product architecture, features and early material strategies are defined
so development can move forward with clarity.
GATE 03.
Design stability.
"Is this design stable enough
to develop in detail?"
Major form decisions, usability considerations and product structure
are resolved before committing to detailed CAD and prototyping.
GATE 04.
Technical & DFMA Readiness.
"IS this product READY TO BE realistically manufactured?"
Part structures, assembly logic, tolerances and manufacturing methods
are assessed so the design aligns with production constraints.
GATE 05.
Prototype Validation.
"Does the real product look
and behave as expected?"
Functional prototypes are tested to confirm fit, performance and usability
before committing to final production preparation.
GATE 06.
Manufacturing Commitment.
"Are we confident enough
to commit to production?"
Final design intent is confirmed, supplier questions are resolved
and the product is prepared for manufacturing.
Decision-Gate Development Approach.
Physical product development involves many interconnected decisions across design, engineering, usability, cost and manufacturing. Moving forward without resolving these questions often leads to redesign, delays or expensive changes later in development.
For this reason, we structure projects around a series of decision gates. Each stage focuses on answering a specific question about the product before committing to the next level of development. This approach ensures ideas evolve into designs that are not only compelling, but also practical to manufacture.
STUDIO PHILOSOPHY:
01. Thoughtful development.
02. Practical decision making.
03. Design for real-world manufacturing.
Abtin Valerie is a product development studio
dedicated to transforming early product ideas
into refined, manufacturable designs.
We combine thoughtful design with real‑world
manufacturing to resolve critical decisions
around form, function, cost and production.
Our process brings clarity to complexity.
Shaping ideas into products built to last.
"Working with Abtin & Valerie was an outstanding experience. They helped me take my idea from a strong concept to a fully developed, professionally executed physical prototype. Their design insight, attention to detail, and technical understanding were exceptional, especially in balancing performance, manufacturability, and aesthetics. The communication was clear and collaborative throughout, and I always felt like they genuinely cared about the success of the project... - Couldn’t recommend them more highly."
Founder, 2025
"A&V went above and beyond to ensure time scales were reached, including rapid overnight deliveries to help us meet our internal goals. They were extremely friendly and spent time helping me to understand processes, providing opinions and giving us undivided attention."
Research & Development Project Leader, Micronclean Ltd, 2025
"Exceptional designers, fantastic eye for detail. Nothing is too much trouble, they ensure that they fully understand all requirements and go above and beyond to produce outstanding products. We are a fairly demanding client and they have fully gained my trust, we are looking forward to working on our next project together."
CTO & Co-Founder, InVentry Limited, 2023
"AV helped us to both explain the product concept to the various stakeholders in our process, and also to sell the concepts so that the project could keep moving forward. Abtin Valerie are top notch professionals, consummate creatives, attentive problem solvers, and a pleasure to work with all the way around. Don't hesitate to work with AV."
Partner, Haimish Studio, 2023
"Abtin and Valerie went beyond the expectations I had for product designers for the scope of this project. The communication was fully transparent, timely deliverables, and overall ease of the project progression. They were also great people to work with and referred me to other great providers for related projects. Meetings were always productive and insightful. Thanks so much to Abtin and Valerie for everything."
Founder, 2025
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