GATE 01.
ASSESSMENT & DIRECTION.
"WHAT IS THE BEST PATH forward?"
Review the opportunity, identify key risks and establish a clear development
strategy before committing significant time or budget.
GATE 02.
PRODUCT dEFINITION.
"Do we have a clear and defensible
PRODUCT DEFINITION?"
Define the product's functionality, experience, architecture and key
requirements so development can move forward with confidence.
GATE 03.
Design stability.
"Is this design stable enough
to develop in detail?"
Major design decisions are resolved and the product structure is established,
providing a stable foundation for detailed development and prototyping.
GATE 04.
MANUFACTURING Readiness.
"IS this product READY TO BE realistically manufactured?"
Refine the product's structure, assembly strategy and manufacturing
approach so it can be produced reliably, efficiently and at the intended quality.
GATE 05.
Prototype Validation.
"Does the real product look
and behave as expected?"
Build and evaluate physical prototypes to verify that the product performs,
feels and functions as intended before moving towards production.
GATE 06.
Manufacturing Commitment.
"Are we confident enough
to commit to production?"
Confirm that the product, manufacturing approach and supporting
information are aligned, enabling a confident transition into production.
Decision-Gate Development Approach.
Physical product development involves many interconnected decisions across design, engineering, usability, cost and manufacturing. Moving forward without resolving these questions often leads to redesign, delays or expensive changes later in development.
That's why, we structure projects around a series of focused, sprint decision gates. Each stage focuses on answering a specific question about the product before committing to the next level of development. This approach ensures ideas evolve into designs that are not only compelling, but also practical to manufacture.
STUDIO PHILOSOPHY:
01. Thoughtful development.
02. Practical decision making.
03. Fast, focused product development sprints.
04. Design for real-world manufacturing.
Abtin Valerie is a product development studio
dedicated to transforming early product ideas
into refined, manufacturable designs.
We combine thoughtful design with real‑world
manufacturing to resolve critical decisions
around form, function, cost and production.
Our process brings clarity to complexity.
Shaping ideas into products built to last.
"Working with Abtin & Valerie was an outstanding experience. They helped me take my idea from a strong concept to a fully developed, professionally executed physical prototype. Their design insight, attention to detail, and technical understanding were exceptional, especially in balancing performance, manufacturability, and aesthetics. The communication was clear and collaborative throughout, and I always felt like they genuinely cared about the success of the project... - Couldn’t recommend them more highly."
Founder, 2025
"A&V went above and beyond to ensure time scales were reached, including rapid overnight deliveries to help us meet our internal goals. They were extremely friendly and spent time helping me to understand processes, providing opinions and giving us undivided attention."
Research & Development Project Leader, Micronclean Ltd, 2025
"Exceptional designers, fantastic eye for detail. Nothing is too much trouble, they ensure that they fully understand all requirements and go above and beyond to produce outstanding products. We are a fairly demanding client and they have fully gained my trust, we are looking forward to working on our next project together."
CTO & Co-Founder, InVentry Limited, 2023
"AV helped us to both explain the product concept to the various stakeholders in our process, and also to sell the concepts so that the project could keep moving forward. Abtin Valerie are top notch professionals, consummate creatives, attentive problem solvers, and a pleasure to work with all the way around. Don't hesitate to work with AV."
Partner, Haimish Studio, 2023
"Abtin and Valerie went beyond the expectations I had for product designers for the scope of this project. The communication was fully transparent, timely deliverables, and overall ease of the project progression. They were also great people to work with and referred me to other great providers for related projects. Meetings were always productive and insightful. Thanks so much to Abtin and Valerie for everything."
Founder, 2025
Privacy Policy | © 2026 Abtin Valerie
Abtin Valerie Ltd. | UK Company No: 15488879
